SER has existed for nearly half a century principally as a professional society of epidemiologists at all levels of expertise. Our by-laws suggest a simple but powerfully compelling mission: The objective of the Society shall be to foster epidemiologic research.  SER has done this in two primary fora: hosting an annual meeting, and sponsoring a journal: AJE. Both these fora are doing well and SER remains a vibrant and exciting organization.  During the 2012-13 year, the SER board launched several activities, anticipating that some will take a few years to fully realize their potential, with the objective of having SER be a vibrant, dynamic, and refreshed organization in 2017 as it celebrates its 50 year anniversary. This SER50 project then creates an enhanced set of SER activities that aim to optimize its engagement with its members, providing our members with enhanced services, and then reinforcing the meeting as an annual culmination of a year’s set of activities.